Lots of great things happen in February: Black History Month, Valentine’s Day, Lunar New Year (some years). What’s typically not so great during this time is the box office, a term that’s become synonymous with a film’s income from theater ticket sales. But as long as an ambitious blockbuster capitalizes on Presidents’ Day weekend, there’s a chance February doesn’t always have to be a dull month for Hollywood releases.
Blockbusters have capitalized on holidays like Valentine’s Day and Presidents’ Day weekend over the years. Here’s a closer look.Read MoreMovieWeb – Feed